What is 1% For The Planet?

1% For The Planet is a collective of companies committed to donating 1% of their annual revenue on all or part of their product range to environmental protection organizations. This non-governmental organization was founded in 2002 by Yvon Chouinard, the founder and owner of Patagonia, and Craig Mathews, former owner of Blue Ribbon Flies.

We have chosen to be part of it, committing to donate 1% of the annual revenue from our Pure Origin and Spring 2024 Collection ranges.

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